Primary: Hardcore Gamer
Secondary: Average Gamer
Negative: Non-Gamer
Target Market: 15-18
Persona 1: Hardcore Gamer
Age: 15-18
Education Level: Middle/High School
Personal Background Information: Lives and dies for video games, they play non-stop until they unlock everything in a game.
Technical know-how: Knows everything and anything about video games.
Persona 2: Average Gamer
Age: 15-18
Education Level: Middle/High School
Personal Background Information: Someone who knows how to play video games but not as much as a hardcore gamer. Plays a game a few days at a time and sets it down for a few months and picks it back again to play.
Technical know-how: Knows how to use the computer and video game console.
Persona 3: Non-Gamer
Age: 40
Education Level: Middle/High School
Personal Background Information: Someone who doesn’t play any type of game.
Technical know-how: Knows how to use computer basics, knows the how to use basic computer applications like IE and word.
I think that we should add the types of games that each person plays, like FPS, tactical,RTS, casual, puzzle etc.. etc.. etc..
ReplyDeleteThis would help show what they are interested in when they do go looking for games even if its not very often.